It’s a natural human instinct to be sensitive to authority. To want to be led.
Most of us are only too happy to have someone else tell us what we want, what we think and what we feel. If you poke around the web, in various communities, you can observe how certain participants actively contend for authority to lead.
via My Guru is Google |.
syndax vuzz 
Google Maps is my guide! 🙂
Your observant post reminds me of the quote I have written out on a 3×5 card on my desk:
“Fear of living without a map is the main reason people are so insistent that we tell them what to do… Not only does the map isolate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map worth of respect”. – Godin, S. ‘Linchpin: Are you Indispensable?’ p 125