Firms are formed and networked links initiated around exciting new ideas. The onward movement of thinking then occupies the most limited and important things there is: our focus. What we focus on is called our attention space.
The attention space is the creative era metaphor for the industrial process and even for the corporate office. It is a “place of the mind”. It is an expression of the collaborative creativity and the cooperative contributions. For an entrepreneur or a startup, what happens there, is the most important real-time measurement of what is actually going on. Also, the driving force behind power and change is competition for room in this space. The role of leadership is to influence the things occupying the attention space, the consciousness of the organization.