Culture is Everything 

What is culture? In the broad sense, it’s a way of life.  More specifically, it’s a basket of shared behaviors that determine how we solve problems, define success, and treat each other.

Culture is important. It has been proven critical to socioeconomic success, at every level, from the extremely large group to the individual (although at the individual scale, we call it character).

Source: Culture is Everything – Global Guerrillas

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