It would seem that the aim of a neoliberal approach is to produce uncertainty which then stimulates competitive entrepreneurial activity. The more uncertain people are, the more they are likely to be pushed and prodded into value production. The presence of competition is aimed at making us feel uncertain about what will happen, how we will be ranked and what this will mean. The spread of neoliberal models of the market are geared towards the ongoing production of uncertainty. The use of indicators and measures to assess our performance – whether at work, in our lifestyles or in our social media based networks – provoke feelings of uncertainty and precarity. Therefore, insecurity is the objective.