The Reality Wars: The Invented World vs. the Outside

Dr. Rinaldi's Horror Cabinet

The conservative revolution, which is the historical reality of financialization, has globalized consumerism and taken it to extreme levels by destroying the processes of binding the drives in which investments in sublime objects of all kinds consist. But if so, the current and very recent hegemony of the industry of traces is what attempts to control these unbound drives through automatisms founded on social networks while at the same time functionalizing them, that is, making them serve a ‘personalized’ stimulation of the consumerist drive, via mimetic mechanisms that, however, only end up making these drives more uncontrollable, contagious and threatening than ever.

—Bernard Stiegler, Automatic Society: The Future of Work

Of course the conservative revolution of financialization is what those on the far left love to term neoliberalism, a hyperbolic metaphor that for different scholars, talking heads, media pundits, academic thinkers, cultural critics, sociologists has become a label for almost…

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