“Surveillance capitalism,” she writes, “unilaterally claims human experience as free raw material for translation into behavioural data. Although some of these data are applied to service improvement, the rest are declared as a proprietary behavioural surplus, fed into advanced manufacturing processes known as ‘machine intelligence’, and fabricated into prediction products that anticipate what you will do now, soon, and later. Finally, these prediction products are traded in a new kind of marketplace that I call behavioural futures markets. Surveillance capitalists have grown immensely wealthy from these trading operations, for many companies are willing to lay bets on our future behaviour.”
While the general modus operandi of Google, Facebook et al has been known and understood (at least by some people) for a while, what has been missing – and what Zuboff provides – is the insight and scholarship to situate them in a wider context. She points out that while most of us think that we are dealing merely with algorithmic inscrutability, in fact what confronts us is the latest phase in capitalism’s long evolution – from the making of products, to mass production, to managerial capitalism, to services, to financial capitalism, and now to the exploitation of behavioural predictions covertly derived from the surveillance of users. In that sense, her vast (660-page) book is a continuation of a tradition that includes Adam Smith, Max Weber, Karl Polanyi and – dare I say it – Karl Marx.
In a YAT presentation recounted in the book Psyche-Soul-ology: An Inspirational Approach to Appreciating and Understanding Troubled Kids, Debbie Waddell, a former senior probation officer, was quoted as saying that YAT is used to “get them into the system by fingerprinting and photographing them. We can search their homes any time we want and work to obtain evidence against them so that when we can get ’em, we can really get ’em!” Former Deputy District Attorney Anthony Villalobos, who participated in the same presentation, also explained, “We can do all kinds of surveillance, including wire taps on phones, without having to get permission from a judge.”
The U.S. Department of Homeland Security wants to monitor hundreds of thousands of news sources around the world and compile a database of journalists, editors, foreign correspondents, and bloggers to identify top “media influencers.”
It’s seeking a contractor that can help it monitor traditional news sources as well as social media and identify “any and all” coverage related to the agency or a particular event, according to a request for information released April 3.
Through its amplification of an interlinked, multi-centered network organized around institutions like Lozansky’s American University in Moscow and the Voltaire Network and conferences like Moscow’s “Multi-Polar World” and Tehran’s “New Horizons,” syncretic networks associated with Dugin’s Eurasianist ideology have combined distortions and ambiguities into a geopolitical narrative meant to confuse audiences and promote authoritarian populist opposition to liberalism.
The “gray measures” used to deny the Kremlin’s influence operations may seem dubious when delivered through channels like Sputnik that are, themselves, political technologies of far-right political influence. When cycled through “narrative laundering” of secondary and tertiary networks enhanced by trolls and coordinated influence operations, however, propaganda is “graywashed” of its dubious sources and presented as cutting-edge journalism.
As shown with Figure 3, think tanks like Katehon and connected Russian Institute for Strategic Studies develop strategies for media spin and online promotion through influence groups and botnets. These think tanks engage in feedback loops with Russian state media channels and linked syncretic news sites, amplified through social media with the help of botnets, and eventually reaching more legitimate sources often freed of their dubious sourcing. The results are explored by a recent study from Data and Society called Media Manipulation and Disinformation Online: “Online communities are increasingly turning to conspiracy-driven news sources, whose sensationalist claims are then covered by the mainstream media, which exposes more of the public to these ideas, and so on.”