OV: If you’re asking me about the current US media landscape, I think Donald Trump is a good example. Why did he have so much more media coverage in comparison to the other candidates? While others tried to make arguments, Trump looked at the form. He was constantly serving small, crazy and controversial bits that were picked up by the media. These memes then unleashed other messages. The left should think much more about pleasure and the pharmacological aspects of media, design and communication and after that about arguments. The current US media works like a drug in the literal sense. Trump was good at keeping millions of people high, even tough it was a bad high. I agree with Bernard Stiegler when he speaks about destruction of attention and the resulting destruction of care. Technology enables this every day. The atomizing digital sphere does what Hollywood entertainment could not do now. What’s left is an addicted population. Technology can be added to the list of other drugs, especially pharmaceuticals and bad food. Memes seem to like an environment dominated by any kind of drugs. Unfortunately, bad memes result largely from a culture dominated by social networks like Facebook, produced and consumed by people on bad drugs.
While memes can build stories, todays data/media sphere is largely loosing its narrative. Trump acts without a narrative and this seems to correspond with how the media, especially social media, operate. The destruction of the narrative corresponds with what Rushkoff calls “the constant now”. In order to replicate the feeing of pleasure that we gain from the states of being in the constant now, we need to be fed bits of media without a narrative context because the instant, temporal gratification is what brings pleasure. Franco Berardi (Bifo) has been writing about the rise of use of cocaine in the creative industries because this helped people to focus attention. Have you seen the current fidget spinner craze?
Cocaine is still there, but as cocaine makes people high, so does media—and this is not new—we accept that never before media operated as explicitly as a drug and it never operated as a drug with such an addictive potential with such immense social costs. The USA is the most drugged nation in the world. Memes like this because with slight mutations they can travel fast and wide until they are able to make people high.
I am convinced that it is not a specific task for some “trained elite task force” to monitor all of the world for a specific outbreak of rhetoric — instead this awareness of the danger of these memes should be widespread. As I wrote above, the greater the amount of believed bullshit there is in the world the more it undermines our very foundation as a society.
The definition of genocide itself, the eight stages of genocide, the twelve steps of genocide denial, and the psychology of evil — all of this should be common education so we prepare to meet these eternal, insidious forces. The only effective inoculation is the one which reaches the largest selection of at-risk population. With economic hardship, the American cultural landscape is fertile ground for 5GW recruiting and the rhetorical tropes in use.
The language of recruitment is rooted in dehumanization — which itself is the transactional language of cognitive deconstruction. In essence, suicidal ideation and other mental illnesses can be weaponized through rhetorical triggers. Bullshit is a weapon, and will cause more and more acts of increasingly violent mass killings.
To explore how we can respond meaningfully to this moment of crisis, we will draw on this and previous work to provide a snapshot diagnosing the fundamental contours of the crisis. This will provide the groundwork to see the crisis for what it is: an act of war on Planet Earth, on all of life, on all of us. Seeing the crisis for what it is, clarifies in a way that is often eclipsed in the everyday what’s really at stake. And this in turn opens us to seeing the possibilities for action, by unmasking the most fundamental obstacle to change: the illusion of our powerlessness, and the mechanisms by which this illusion is perpetuated to ensure the peoples’ silence, fear, apathy and disunity.